2017 Rd 7: pre game protestations Carlton vs Collingwood

[Gointocarlton]

McGuire also hates the Swans and GWS, and on any given day probably every other AFL club.

I don't deny the doctrine of the arch nemesis (although I think its era has passed), I just  think it should be put on the back burner. This is "Old Carlton". From the supporters point of view, it's good for a bit of fun and pointless argy bargy, but that's pretty much it. If the players and club think that a gimmick like this will motivate them, then something's wrong, especially in the modern era.

Rivalries exist and are also created, nothing "old" about it. Ask any kid drafted 10 years ago, today or in 10 years time what they think about playing on the MCG v Carlton, Filth, Scum or the Tiggers in front of 80-90K. Ask Hawks players/fans what they think of Geel and the Scum. The arch enemy stuff is just an extension of the rivalry IMO (ie rivalry taken to the next level), always been there for the players and fans, always will be.