Trumpled (Alternative Leading)

[LP]

Trump's appeal to "the deplorables" will help when it comes to entering the media market but it also undermines his core business of licensing his name for luxury products.  He hasn't built anything since 2008 excluding golf courses.  People think he builds hotels, skyscrapers and developments but he doesn't.  He licenses his name to other developers for a fee.  But has his embrace of the rednecks destroyed the cachet of his name?  Rednecks aren't going to pay to go to his luxury resorts and other guests would run away if they did.  Will the wealthy be less willing to patronise his luxury hotels?  We'd need to hear from a marketing guru but it seems to me he's taken his brand downmarket.

The glamor stuff is good for a media based revenue stream, but his image is on the slide and to some degree self-damaged. If you can't maintain the image but it slides very quickly, ask Paris Hilton.

I believe Trump had previously put his name to other low cost goods and it didn't work out, but that was in the context of a glamor media profile. That won't stop him trying again using his newly found Redneck Patriotic perspectives. Trump ammo, rifles, handguns, bunkers, fencing, razor wire, etc., etc.. Probably all of it re-packed in the USA as a "Made in the USA" product, but fully imported from Mexico!