Trumpled (Alternative Leading)

[Mav]

Not sure about that.  The suggestion is that he wants to start a right-wing wingnut empire.  His unhinged performance in the presidential campaign would help in that regard.  But it's an increasingly crowded field- Brietbart, Infowars, FoxNews and others.  Given Steven Bannon, the head of Brietbart, is his campaign chairman, it wouldn't be hard to see them joining forces.  But would Trump be willing to partner with Bannon or would he expect to absorb Brietbart?  Trump would add some value to Bannon's operation but I can't see Bannon handing it over to Trump and his kids.  Will a mere slice of the action give Trump enough power and money to satisfy him?  Some erstwhile high-flyers are hitting hard times now.  Glenn Beck and Rush Limbaugh set up their own media empires but they're losing ground now. 

Trump's appeal to "the deplorables" will help when it comes to entering the media market but it also undermines his core business of licensing his name for luxury products.  He hasn't built anything since 2008 excluding golf courses.  People think he builds hotels, skyscrapers and developments but he doesn't.  He licenses his name to other developers for a fee.  But has his embrace of the rednecks destroyed the cachet of his name?  Rednecks aren't going to pay to go to his luxury resorts and other guests would run away if they did.  Will the wealthy be less willing to patronise his luxury hotels?  We'd need to hear from a marketing guru but it seems to me he's taken his brand downmarket.