(06-16-2016, 04:10 AM)TheSheik link Wrote:A major golf tournament may run for four days but it is fully televised across all four days locally as well as internationally, ditto Wimbledon. The viewing market is enormous when compared to what this womens league may have.
Advertising is not syndicated globally, it's sold/re-sold locally, that is why when you go to an Ad break the advertisers content is local.
The part that is syndicated globally is the right to re-broadcast, the sport or event itself. The local broadcaster must still find local advertisers and sponsorship.
I suppose I'm an oldie these days, over 50s, but I am not oblivious to how the corporate world thinks about me. They make sure we oldies perceive them as treating us with respect, but in terms of determining where they market and the directions they take, they are mostly ambivalent to our opinions. The only time they will take me seriously is if I have money to invest, and with that money I'll want them to invest in the market that offers the most growth and ROI, I want them tapping into the youth market.
Pensioners don't spend, period riddled emotionally wrecked teenage girls do! You know who taught me this, one of Australia's top retail marketing executives, a woman!
PS; It's not right, it's just reality!
"Ruck, ruck, ruck, ruck ....... Ruck, ruck, ruck, ruck"