Women's League

[LP]

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The initial euphoria of being granted a licence may make people overlook some crucial business points associated with this new venture.

There will be plenty of sponsorship, sponsorship of women is easier to tap into than getting sponsorship of men.

Marketing companies know that women control about 80% of household spending. That means they will get sponsorship from revenue streams that are not traditionally associated with mens sport. Think Tip Top, Meadow Lea, Kleenex, Coles, Aldi or Woolworths. Sounds sexist because it is, and humanity cannot do anything about the fact there are two sexes.

You won't see any mens teams sponsored by Cuddly Fabric Softener, but you will see women's teams getting access to that sort of money.

Even in markets traditionally dominated by males, look at the bulk of new car ads, they are now more likely to be a mum taking the kids to soccer than a lumberjack cutting down a defenseless tree.