Formula 1

[kruddler]

Bloody talented driver but also an arrogant, entitled pr@#k

Not many world champions in that sport that don't fit the above description.

Schumacher for one.
Vettel at his peak was.
Hamilton certainly was early on. He got sick of booing and started sucking up everyones butt and has turned that image around somewhat.
Do you want to go back to blokes like Hunt
Even Prost, Senna, Lauda, Mansell all exuded arrogance and got called pricks on more than one occasion.

In formula 1, perhaps like no other sport, you need so much going right for you in terms of sponsorship, simply to get close to F1 level. If you are not arrogant, you don't get close.