General Discussions

[ElwoodBlues1]

Yep. Brand protection?

I think so,strategy would have been to take a hit in the short term losing a few older customers who wouldnt recognize the new naming but pick up some new customers with a marketing campaign explaining the change and hoping to be rewarded by showing some understanding of the hurt the wording was causing and thus making them a good corporate citizen which may help also with other products they sell under the company banner. Never been a fan of the product myself but it has been a household name for many years when you and I were growing up but as DJ pointed out its not a major contributor of company earnings.
We were more Cracker Barrel eaters which is also under the Saputo banner........the following is a guide to all the dairy stuff Saputo owns  in Aus which shows you how small an impact Cheer is on their earnings..
https://guide.ethical.org.au/company/?company=1953
Also shows the pros and cons of the company as corporate citizens.....and I reckon they would like to improve their rankings.