General Discussions

[Mav]

Rather harsh, Wingman MAV.
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If market research was the 'be all and end all' as you seem to believe, then every product re-branded using market research would be an instant success. It aint. There's a fair bit of creative, intuitive, experienced interpretation and art involved.

I didn’t say market research was the be all and end all. That’s a straw man argument. I said making up theories without evidence is the sin. After evidence is obtained by, you know, talking to actual people, then you can draw inferences from the facts. If the Liberals drew the wrong inferences from their focus groups, then that’s on them. In reality, what the Liberals did is what LP is doing. Everyone hates Dan because we do and a small number of cookers do, and Rupert as well, so that means we should run a whole campaign on Get Rid of Dan. If they’d actually done the work rather than going off gut instinct, maybe they would have done a bit better.