General Discussions

[Baggers]

All you need LP is some evidence to back up your theory. But as with most conspiracy theories, I’m sure you can read what you want into the tea leaves and claim the necessary proof is out there if people are just willing to see it.

I’m surprised that major brands don’t hire you instead of doing market research. They’d save heaps by listening to the Brand Whisperer.

Rather harsh, Wingman MAV.

Having worked in this business, and with some of the best ad agencies in the caper I do have some knowledge in this area. Market research is only one factor, then there's interpretation of the data, then there's implementation of a strategic marketing and PR plan to reach and motivate the perceived market - that means media usage, creative and image consultants, not to mention industrial psychology input.

Many a well market-researched product has flopped... P76, but that was awhile ago. More recently you can bet that the LNP did their market research before launching their (lame) ad campaign. Perhaps their market research was good, but the interpretation and implementation was woeful. I could site many examples (evidence?) of brands/products that underwent exhaustive market research, yet still failed. Re-branding successfully involves much more than blind adherence to market research. It aint linear.

If market research was the 'be all and end all' as you seem to believe, then every product re-branded using market research would be an instant success. It aint. There's a fair bit of creative, intuitive, experienced interpretation and art involved.