General Discussions

[LP]

I actually think the very average new name/branding and poor advertising/PR was a major contributor to their demise.

As I see it, it my own weird way! :o

- The activists painted the general public as racist for buying the Coon brand, the new woke US based owners folded under inferred pressure from the activists who acted like it was some universal public outrage downunder. (PS; They tried to do the same to our very own Lily of Laguna based theme song, approaching our club's International sponsors to abandon support if the theme song wasn't changed.)

- The general public saw the company's concession to the activists as an assertion that the public was in fact racist for buying the Coon branded product, the general public didn't like the label so it took offense at the assertion and discarded the Cheers brand replacement wholesale.

- Supermarket shelves were full of the Cheers stuff they could not sell, even heavily discounted, rising resource costs were never the issue for the brand demise, that was just the corporate excuse deflecting from the corporate stupidity.

- The huge annual loss claimed to be the reason for the manufacturing reshuffle was nothing more than the one off cost of rebranding a major retail trademark from Coon to Cheers.