Halloween....

[Baggers]

It's the Americans that have been the 'influencer' though.
We only know about it in our country because of American movies and television.
And that's funny thing.... the older ones of us, 60+, are more 'Americanised' than the young folks realise.
Off the top of  my head I can name about  half a dozen indigenous Australian tribes.
I can tell you over 30 native American groups. ;D

Our heroes weren't Blaxland, Lawson and Wentworth or Burke and Wills...they were Daniel Boone, Davey Crockett, Annie Oakley, Wyatt Earp (brave, courageous and bold), Bat Masterson and Casey Jones (old Redrock and  Fireman Wally too).
We played Cowboys and Indians, and there wasn't many of us who didn't have a toy set of those. (they sometimes came in the Corn Flakes.)
That's TV for you, when for most of our youth the shows came mostly from the States.

And now the Halloween push has been very much taken over and driven by the Woolworths, Coles, K Marts, Big W, and the $2 shops.
There has been Halloween stuff in the stores for over a month now.
Yep..the kids are embracing it and it will continue to grow and prosper...and by the time their kids are grown up it will be entrenched as part of the Australian celebratory season.
And the shops will make a lot of money with the scary stuff.

Marketing to kids is often a big earner, fallow ground for the influencers.