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[DJC]

Ludbey intimates quite clearly (without stating it explicitly) that he was in earshot of Winmar and McAdam, and heard Winmar say 3 times "I'm black and proud to be black." Assuming he's telling the truth, there's nothing more to say.

Those three good ol boys supposedly got their story from Tony Shaw. Another photographer on the day corroborated Ludbey's version. The HS editor had to choose between the "gutsy effort" interpretation from Shaw and the Ludbey version, and decided the former would be the official story. I guess it's too much of a stretch for those three to check the story with Ludbey, McAdam or Winmar.

Good to see the HS was the epitome of unbiased reporting and quality journalism even back then.

https://www.sbs.com.au/nitv/article/nick.../q5wx3c4g7

Gilbert McAdam has backed up Winmar's version many times - and he's part of the media pack. 

It took a couple of days before it was widely appreciated that Winmar and McAdam were having a crack at racist supporters.  The Age picked it up and had an editorial on racism at the footy.  That was followed by Allan McAlister's cringeworthy comment that Collingwood did not have an issue with Indigenous Australians, "... as long as they conduct themselves like white people, well, off the field, everyone will admire and respect them."