07-26-2022, 03:40 AM
Sponsorship.
It costs them almost nothing to have women on there, and would generate bucketloads of sponsorship revenue in return.
Women's sports cost men very little and yields more income and eyes on the sport as a consequence. All of a sudden, you will sell bikes, shoes, helmets, and clothing to the 52% of the population who may not have been interested in a mens only sport.
Call me a cynic if you like, but the realist in me states that they wouldnt throw money away for no gain.
It costs them almost nothing to have women on there, and would generate bucketloads of sponsorship revenue in return.
Women's sports cost men very little and yields more income and eyes on the sport as a consequence. All of a sudden, you will sell bikes, shoes, helmets, and clothing to the 52% of the population who may not have been interested in a mens only sport.
Call me a cynic if you like, but the realist in me states that they wouldnt throw money away for no gain.
"everything you know is wrong"
Paul Hewson
Paul Hewson