05-20-2021, 01:05 AM
Agreed the AFLW/AFL should pay for her marketing power. Unless any deal with Carlton allows Carlton to monetise her on digital platforms and in advertisements (which would mean her right to market herself would be restricted), it would be difficult for Carlton to benefit. The AFLW, on the other hand, would benefit greatly from any coverage of Tayla in any footy guernsey or holding a footy.
It reminds me of the old ads run by Optus. They featured various animals in cartoon form and they attracted much mocking for doing so rather than highlighting the features it offered. But marketing experts pointed out that focussing on its packages would help build interest in broadband packages but that would benefit the whole industry. By branding itself in that marketing campaign, Optus avoided smaller competitors free-riding off its expensive campaign.
It reminds me of the old ads run by Optus. They featured various animals in cartoon form and they attracted much mocking for doing so rather than highlighting the features it offered. But marketing experts pointed out that focussing on its packages would help build interest in broadband packages but that would benefit the whole industry. By branding itself in that marketing campaign, Optus avoided smaller competitors free-riding off its expensive campaign.