Trumpled (Alternative Leading)

[tonyo]

Aurangzeb, as a businessman, relied heavily on publicity to compensate for lack of acumen.  His business began going down the gurgler when he lost his reality TV celebrity status and his decision to run for president was apparently motivated by his need for greater publicity.

Getting back into media would seem to be a necessary next step for his business.  Making it a success is another matter  :

I am wondering how he is going to turn all of his upcoming court appearances into a reality TV Program.

Instead of 'The Apprentice' - how about 'The Defendant'. 

Or 'The Orange Man has to wear orange'