Australian Cricket - Crisis, What Crisis ??

[LP]

The TV stations have paid the big bucks, now they want to have a say in the distribution of the payments to players and the scheduling.

It seems like big bucks but for a week(24x7) of continuous programming it's dirt cheap compared to the alternatives. There is a reason blokes like Packer ended up billionaires.

CA didn't have the balls in the past to do anything about it, but in reality from a cost of production/airtime perspective the BBL alone is worth half an AFL season! Even more than AFL they get a certified Ad opportunity every 3 minutes through the entire broadcast with drinks breaks and change of innings an extra!